E-Commerce market is ever changing. To remain competitive in
the market it is necessary to identify trends in the market which will support
to make a change in the business and which will increase your market reach.
1. Time to become Mobile Friendly
Over the years, there is an increase
in the number of mobile users. In addition to introduction about communication
technologies like 3G and 4G, there is a large part of traffic on internet,
social media and e-commerce
websites is from mobile
devices.
E-commerce
companies have accepted
that more than 50% of orders received by them on previous year were placed from
mobile. And during current year and in coming years these numbers will increase
numerously.
2. Go For More Videos
The way of making people aware about
product has been changed with the evolution of e-commerce industry. At present
preference to videos about product from buyers has increased because of its
presentation, attractiveness, detailed and simple description about product
functionalities. This has made the e-commerce
website to work again on
the presentation of the product.
3. Only Selling is not enough
If a marketer thinks that
one can easily sustain in market by focusing only on sales then it is time to
rethink.
Now – a – days though
buyers are purchasing through online, still they want the personal touch as
same as if they are purchasing from a physical store. The only thing buyers
want is attention from seller. Therefore players in e-commerce market have to
focus on this aspect. This can be done by continuously studying and observing
behavior of the buyers while surfing website.
4. Focus on content
For e-commerce one thing
that will never change is importance of quality content on website for digital marketing of an e-commerce company. Content
was, is and will be the most important factor to convert visitors of website
into buyer.
Thus, as an e-commerce
business owner has to focus on developing content in most convenient way and
which is related to customer needs and preference.
5. Be Prepared. Holidays are coming
Holidays can make you achieve the
sales of a quarter in only one day. According to survey it is found that every
e-commerce website faces excess traffic during holidays. In US on Black Friday
many e-commerce website have faced that much online traffic that the web servers have stop
responding during that day.
So
for the current year also every e-commerce player has to be prepared for facing
such situation by making sites capable to face such a huge traffic and by
maintaining sufficient inventory to handle such demand.
Xhtmljunkies
is a premier web development and
design company in Ahmedabad in Gujarat, India. We specialize in developing
professional websites and high end web based applications such as large scale
e-Commerce solutions and custom shopping cart development. You may choose from an array of service
offerings such as feature rich website design and development, website upgrade
and SEO services.
No comments:
Post a Comment